AUCC reveals new look

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Michael Devitt

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The Adelaide University Cycling Club Committee decided a couple months ago it was time to refresh the brand image of the club. This predominantly involves new and simplified logos but will also extend to a new kit design for this year as well as improved social media strategies and increased attempts to improve club awareness and appeal. The new logo style is good for many formats and helps with other graphic design elements and was designed by friend of the club Avinash Kunjamboo. The two logos will consist of the rectangular horizontally arranged letters as the primary logo (seen here), as well as the square arranged logo which is more suitable for social media accounts whilst still maintaining the same visual theme.