The Club of the Year awards have been presented annually since 2012 to Adelaide University Sport clubs at the Blues Awards to reward off-field achievements. The criteria areas for this award are governance, compliance, membership and culture, events and achievements. There are two awards that are presented, the Bennett Shield presented to a club with over 50 members, and the Jessop Shield presented to a club with less than or equal to 50 members. This year our Bennett Shield finalists are Adelaide University Cricket Club, Adelaide University Rugby Union Football Club and Adelaide University Touch Club.
Adelaide University Cricket Club
The Adelaide University Cricket Club has had great off-field success recently and launched their new strategic plan for 2019-2023 in September to continue the club's growth. They have benefited from introducing student focused programs such as Rock Up Cricket, and participating in Adelaide Uni Moves, resulting in effective lead generation with 32 new student memberships as a direct result. The club offers opportunity from this social level all the way up to an elite level and has both men's and women's programs meaning they have an extremely diverse membership base. The club had multiple individuals win competition awards, and the club won the 2019 SACA Premier Cricket Club of the Year.
Adelaide University Rugby Union Football Club
This year has been all about inclusion and equality for the Adelaide University Rugby Union Football Club. They made marketing a key focus, establishing greater social media presence and branding through reaching out to the community. Their club numbers have steadily increased, with the addition of a women's team for the first time in 14 years who won a premiership, and the new Adelaide University Sharks Gay and Inclusive team, which is the first of it's kind in the state and is affiliated with International gay Rugby. Their junior program also introduced an under 16's team for the first time allowing them to reach their membership milestones. They also raised thousands of dollars for charities including DV shelter Catherine House and mental health organisation Black Dog Institute.
Adelaide University Touch Club
The Adelaide University Touch Club has already actioned 60% of their 5-year strategic plan which was developed in 2018, which includes increasing membership by 10% annually, highlighting their rapid growth over the past year. The club has developed a social media calendar to assist with the marketing and promotion of competitions and registrations throughout the year. The club has also made a huge effort to participate in regular on campus recruitment opportunities including Come & Trys during O Week and as part of Adelaide Uni Moves. As a result, their growth has included the addition of many new international students who regularly attend club trainings.
Tickets Now Available
We hope to see you all at the Blues Awards on December 4 at the National Wine Centre to congratulate and thank our finalists and award winners. Click here to purchase a ticket or learn more about the event.